In North America, only 7% of Airlines received a Safe Travel Score of 4.0 or higher, the lowest globally.
Safe Travel Barometer, the world’s most comprehensive B2B monitoring and benchmarking solution of COVID-19 traveler experience and health and safety protocols, today announces the airline Safe Travel Score December 2020 leaderboard.
The Safe Travel Score is a rating of supplier initiatives, created for recovery of the airline industry from the pandemic. Initiatives of more than 257 airlines worldwide were independently assessed by Safe Travel Barometer for the December 2020 leaderboard. This is based on publicly announced COVID-19 safety initiatives from airline suppliers.
Safe Travel Score is based on an independent assessment of 31 initiatives announced by airlines, attributed to the following sub-categories: traveler convenience, service excellence, traveler health and COVID-19 safety measures. These sub-categories are weighed based on their gravity in the traveler’s decision-making and journey. These initiatives have either a direct or psychological impact on traveler booking and traveling decisions in the ‘new normal’.
“We continue to expand our coverage of airline initiatives that are introduced to make travelers less anxious. However, there remains an inherent pursuit of collective responsibility that needs to play out. Airlines, travelers and the industry at large need to come together to create health as the fourth standard of travel. Just as passport, visas and security frameworks have been standardized over the decades, the traveler health information collection and transmission process needs to be standardized to ensure not only safe travel but also assuring the highest privacy safeguards.”
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About Safe Travel Barometer:
Safe Travel Barometer is a B2B2C solution by Safe Travel Technologies. It is the world’s most comprehensive solution of traveler experience and COVID-19 health and safety protocols. Safe Travel Barometer delivers timely and transparent updates to postiviely impact traveler decisions in the ‘new normal’. The coverage includes more than 2,000 companies across 10 industry categories, 100 parameters, and traveler arrival information on more than 80 destinations.
Safe Travel Technologies is an independent subsidiary of VIDEC, a travel industry advisory and consulting firm.
For more information, please contact:
Head of Marketing, Safe Travel Barometer