09 Nov Air China Leads Safe Travel Score Among Asia Pacific Airlines | Safe Travel Barometer
Air China rated 4.1 out of 5 on the Safe Travel Score by Safe Travel Barometer
Safe Travel Barometer, the world’s most comprehensive database of COVID-19 health and safety protocols, and traveler experience initiatives announced by suppliers which influences traveler decisions in the new normal, today announces an update to its Safe Travel Score for more than 230 airlines worldwide. The Safe Travel Score is an industry-first COVID-19 rating initiative, created in the wake of recovery from the pandemic. For airlines, the Safe Travel Score is based on an independent audit of 26 traveler health and safety measures, along with traveler convenience initiatives, service excellence and overall traveler experience announced by airlines, regulatory and government authorities to alleviate traveler anxiety and boost confidence.
The Safe Travel Score Methodology has evolved since it was first announced in August 2020. The process now assigns variable weights to all the initiatives depending on their importance. These initiatives are assigned to one of the three sub-categories (see below) which in turn have differential weights assigned to them, basis upon their gravity in the traveler’s decision-making and actual journey. The aggregated weights by sub-categories are rolled-up to arrive at the final Safe Travel Score.
The various initiatives announced by airlines are assigned to one of the following sub-categories. These initiatives have either a direct or psychological impact on traveler booking and traveling decision in the ‘new normal’:
- COVID-19 Safety protocols
- Traveler Convenience
- Service Excellence
Air China, among Asia Pacific’s (APAC) largest airlines, emerged as the leading airline in the region with a Safe Travel Score of 4.1 out of 5, having carried out various traveler health and safety initiatives. Air China was among the first carriers globally to resume domestic services after the COVID-19 outbreak grounded its fleet earlier in 2020. While the airline had basics covered such as mandatory face masks and sanitizers for passengers on their journeys, it also initiated fogging of the aircraft before or after every flight.
Initiatives of 72 airlines were evaluated across APAC, out of which 11 airlines (15%) scored a Safe Travel Score of 4.0 or above – the highest ratio worldwide. All carriers on the APAC leaderboard had a rating of 4.0 and above, including China Southern Airlines, Singapore Airlines and India’s Vistara (4.1 each); Asiana, Cathay Pacific, EVA Air, Garuda Indonesia, Korean Air and Australia’s Qantas Airways (4.0). Only one low-cost carrier made it to the APAC leaderboard – India’s IndiGo (4.0). Each airline is undertaking major operational reviews to adjust to the new market realities.
“APAC is still battling the effects of COVID-19. While markets are steadily resuming domestic operations, few have also initiated international travel bubbles to facilitate repatriation and business travel. Yet, the capacity is far from catching up to the pre-COVID levels. A number of APAC airlines are matching their safety initiatives with the global best, but we also see some degree of normalization returning to the airlines cancellations and rebooking policies, which could still deter travelers from choosing one airline over another,” remarks Virendra Jain, Co-Founder and CEO, Safe Travel Barometer.
In addition to the updated ratings, Safe Travel Barometer announces a refreshed dashboard and supplier profile pages, with a more intuitive interface and the ability to derive meaningful comparisons across suppliers. Company profile claims on Safe Travel Barometer is now live too – complete a claim form (subject to verification) to directly update your organization’s COVID-19 safety, traveler convenience and service initiatives. To know more, check out the Safe Travel Barometer Dashboard for Airlines
Safe Travel Score, Asia Pacific Airlines, October 2020
|Airlines||Country||Safe Travel Score*|
|China Southern Airlines||China||4.1|
|Asiana Airlines||South Korea||4.0|
|Cathay Pacific||Hong Kong||4.0|
|Korean Air||South Korea||4.0|
*Safe Travel Score is based on an independent audit of more than 26 initiatives applicable to an air journey, across pre-boarding, boarding and onboard experiences, announced by airlines.
Safe Travel Score takes into consideration various initiatives taken by travel organizations. These include:
• COVID-19 Safety Protocols
• Traveler Convenience
• Service Excellence
About Safe Travel Barometer:
Safe Travel Barometer is a B2B solution by Safe Travel Technologies. It is the world’s most comprehensive database of COVID-19 health and safety protocols, and traveler experience initiatives announced by suppliers which influences traveler decisions in the new normal. The coverage includes more than 1,900 companies across 10 industry categories, 50 parameters, and traveler arrival information on more than 80 destinations.
Safe Travel Technologies is an independent subsidiary of VIDEC, a travel industry advisory and consulting firm.
Visit www.safetravelbarometer.com for more information on Safe Travel Score, explore other travel industry categories, countries of interest, and partnership enquiries.
For more information, please contact:
Co-Founder and Chief Strategy Officer, Safe Travel Barometer