Delta Air Lines Maintains Top Safe Travel Score Among North American Airlines in November 2020

Delta Air Lines Maintains Top Safe Travel Score Among North American Airlines in November 2020

Delta earned 4.2 out of 5 among 41 North American airlines evaluated by Safe Travel Barometer

Safe Travel Barometer, the world’s most comprehensive B2B monitoring and benchmarking solution of COVID-19 health and safety protocols, and traveler experience initiatives announced by suppliers, today announces the Safe Travel Score November 2020 leaderboard.

The Safe Travel Score is an industry-first rating initiative of supplier initiatives, created in the wake of recovery from the pandemic. Initiatives of more than 250 airlines worldwide – including 41 from North America – were independently assessed by Safe Travel Barometer for the November leaderboard. The resulting Safe Travel Score is based on an independent audit of 28 initiatives announced by airlines, which are attributed to the following sub-categories: traveler convenience initiatives, service excellence, traveler health and safety measures. These sub-categories have differential weights assigned to them, basis upon their gravity in the traveler’s decision-making and actual journey. These initiatives have either a direct or psychological impact on traveler booking and traveling decision in the ‘new normal’.

Based on the assessment in November 2020, Atlanta-based Delta Air Lines is the front-runner on the North American leaderboard with a Safe Travel Score of 4.2 out of 5. This is the third consecutive time that the airline has topped the regional leaderboard in 2020 and continues to figure as the only American airline in the global leaderboard. Delta is among a handful of airlines in the world to commit to blocking adjacent or middle seats through March 2021 to assure travelers a ‘socially-distanced’ onboard experience. North American carriers which have announced a similar vacant middle seat policy – albeit with varied nuances – are Southwest, Hawaiian, Alaska Airlines and Air North.

Southwest Airlines and Air Canada follow closely at Delta’s heels with a Safe Travel Score of 4.1 and 4.0, respectively, for their initiatives. Other airlines that made the cut in the North American leaderboard feature United Airlines, American Airlines, Hawaiian Airlines, Air Transat and Alaska Airlines – all achieved a rating of 3.9. Overall, only 3 airlines in the region achieved a Safe Travel Score of 4.0 or above, the lowest ratio among other regions evaluated.

“Our assessment of airline initiatives validates a strong need of having standardized and unified response by the North American aviation stakeholders, especially in the U.S., to assure passengers of their safety and minimize the risk of transmission. There is a jarring disparity in the way policies – or recommendations – are implemented by American carriers relative to its neighbors across the border,” remarked Virendra Jain, Co-Founder and CEO, Safe Travel Barometer.

To know more, check out the Safe Travel Barometer Dashboard for Airlines

Other Updates:

Company profile claims are live on Safe Travel Barometer. Complete a claim form (subject to verification) to directly update your organization’s initiatives pertaining to COVID-19 safety protocols, traveler convenience and service excellence.

Safe Travel Score, North America Airlines, November 2020

Full-Service CarriersCountrySafe Travel Score*
(November 2020)
Performance by Sub-Categories (%)
COVID-19 Safety ProtocolsTraveler ConvenienceService Excellence
Delta AirlinesU.S.A.4.285%91%77%
Air CanadaCanada4.084%91%64%
United Airlines U.S.A.3.984%94%50%
American AirlinesU.S.A.3.983%91%50%
Air TransatCanada3.985%87%47%
Hawaiian AirlinesU.S.A.3.983%76%63%
Alaska AirlinesU.S.A.3.983%94%50%
AeroMexicoMexico3.371%89%37%

 

Low-Cost CarriersCountrySafe Travel Score*
(November 2020)
Performance by Sub-Categories (%)
COVID-19 Safety ProtocolsTraveler ConvenienceService Excellence
Southwest AirlinesU.S.A.4.184%93%66%
Allegiant AirU.S.A.3.884%91%45%
WestJetCanada3.681%91%30%
JetBlue AirwaysU.S.A.3.673%84%26%
Air NorthCanada3.583%86%51%
Frontier AirlinesU.S.A.3.378%68%19%
SwoopCanada3.276%73%21%
Viva AerobusMexico3.271%78%34%
Volaris AirlinesMexico3.275%74%17%
Spirit AirlinesU.S.A.3.168%93%26%

 NOTES AND DISCLAIMER:

 • * Safe Travel Score for airlines is a rating initiative based on an independent assessment of more than 28 initiatives applicable to an air journey, across pre-boarding, boarding and onboard experiences, announced by airlines.
• Safe Travel Score takes into consideration various initiatives announced by suppliers. These are sub-categorized into the following:
o COVID-19 Safety Protocols
o Traveler Convenience
o Service Excellence
• Low ratings may not always be reflective of poor initiatives, but also the lack of clear or available information on supplier websites, related official channels.
• Safe Travel Score should not be associated with the relative physical or psychological safety of the traveler.

About Safe Travel Barometer:

Safe Travel Barometer is a B2B2C solution by Safe Travel Technologies. It is the world’s most comprehensive solution of COVID-19 health and safety protocols, and traveler experience initiatives announced by suppliers which influences traveler decisions in the new normal. The coverage includes more than 2,000 companies across 10 industry categories, 100 parameters, and traveler arrival information on more than 80 destinations.

Safe Travel Technologies is an independent subsidiary of VIDEC, a travel industry advisory and consulting firm.

Visit www.safetravelbarometer.com for more information on Safe Travel Score, explore other travel industry categories, countries of interest, and partnership enquiries.

For more information, please contact:

Chetan Kapoor

Co-Founder and Chief Strategy Officer, Safe Travel Barometer

contact@safetravelbarometer.com | https://www.safetravelbarometer.com

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