Heathrow achieves 4.4 out of 5 Safe Travel Score based on an assessment by Safe Travel Barometer
Safe Travel Barometer, the world’s most comprehensive database of COVID-19 health and safety protocols, and traveler experience initiatives announced by suppliers which influences traveler decisions in the new normal, today announces an update to its Safe Travel Score for more than 400 airports worldwide. The Safe Travel Score is an industry-first COVID-19 rating initiative, created in the wake of recovery from the pandemic. For airports, the Safe Travel Score is based on an independent audit of 29 traveler health and safety measures, along with traveler convenience initiatives and overall traveler experience announced by airports, regulatory and government authorities to alleviate traveler anxiety and boost confidence.
The Safe Travel Score Methodology has evolved since it was first announced in August 2020. The process now assigns variable weights to all the initiatives depending on their importance. These initiatives are assigned to one of the three sub-categories (see below) which in turn have differential weights assigned to them, basis upon their gravity in the traveler’s decision-making and actual journey. The aggregated weights by sub-categories are rolled-up to arrive at the final Safe Travel Score.
The various initiatives announced by airlines are assigned to one of the following sub-categories. These initiatives have either a direct or psychological impact on traveler booking and traveling decision in the ‘new normal’:
- COVID-19 Safety Protocols
- Traveler Convenience
- Traveler Experience
London’s Heathrow (LHR) emerged on the top of the European airport leaderboard with a Safe Travel Score of 4.4 out of 5 in October 2020. Despite COVID-19 challenges and a national lockdown in the U.K., Heathrow’s initiatives propelled it to the top of the European airport charts.
More recently, the Airports Council International Europe (ACI), a European trade association had called for a widespread COVID-19 testing to be introduced in airports in October 2020 to avoid quarantine protocols for travelers and help resume air traffic. Thus, several European airports made it to the top of the Safe Travel Score leaderboard in October 2020. Close at Heathrow’s heels are Greece’s Athens International Airport (ATH) and France’s Paris Charles de Gaulle Airport (CDG) with a score of 4.3 each. Other major airports which made it to the leaderboard include Amsterdam Airport Schiphol (AMS), and Germany’s Dusseldorf International Airport (DUS) and Frankfurt Airport (FRA) with a score of 4.2 each.
Virendra Jain, Co-Founder and CEO, Safe Travel Barometer, states, “As air traffic picks up across Europe, travelers are seeking seamless experiences as part of the new normal. But our assessment of European airports reveals that it is far from reality. In fact, European airports have lots to catch up to compared to other regions; only 11% of 133 airports evaluated achieved a Safe Travel Score of 4.0 or more, which is second lowest worldwide after North America. With the region burdened by the second wave of COVID-19, airports have an additional responsibility to proactively implement safety initiatives without compromising on passenger experience, while also communicating them to facilitate travel recovery.”
In addition to the updated ratings, Safe Travel Barometer announces a refreshed dashboard and supplier profile pages, with a more intuitive interface and the ability to derive meaningful comparisons across suppliers. Company profile claims on Safe Travel Barometer is now live too – complete a claim form (subject to verification) to directly update your organization’s COVID-19 safety, traveler convenience and service initiatives. To know more, check out the Safe Travel Barometer Dashboard for Airports
Safe Travel Score, European Airports, October 2020
|Airports||Country||Safe Travel Score*|
|Heathrow Airport (LHR)||U.K.||4.4|
|Athens International Airport (ATH)||Greece||4.3|
|Paris Charles de Gaulle Airport (CDG)||France||4.3|
|Amsterdam Airport Schiphol (AMS)||The Netherlands||4.2|
|Dusseldorf International Airport (DUS)||Germany||4.2|
|Frankfurt Airport (FRA)||Germany||4.2|
|Berlin Brandenburg Airport (SXF)||Germany||4.1|
|Birmingham Airport (BHX)||U.K.||4.1|
|Bordeaux Airport (BOD)||France||4.1|
|Manchester Airport (MAN)||England||4.1|
* Safe Travel Score is based on an independent audit of more than 29 parameters applicable to an in-airport experience across airside and landside. It takes into consideration COVID-19 related hygiene and safety measures, traveler convenience and experience initiatives announced by airports for travelers, airline crew and related on-ground staff. These include:
• COVID-19 Safety Protocols
• Traveler Convenience
• Traveler Experience
About Safe Travel Barometer:
Safe Travel Technologies is an independent subsidiary of VIDEC, a travel industry advisory and consulting firm.
Visit www.safetravelbarometer.com for more information on Safe Travel Score, explore other travel industry categories, countries of interest, and partnership enquiries.
For more information, please contact:
Co-Founder and Chief Strategy Officer, Safe Travel Barometer